Visual Designs in Corporate Identity
Posted by African Press International on August 15, 2007
By: Stewart Mafeni (Malawi National Examinations Board)
Corporate Identity relates to the visual images used throughout an organization to create a particular image that it wants to project to its customers.
Corporate Id is far more than simply a logo. It is the way people look, the way they behave, their uniform and the image of all the products and the services the organization provides.
In Malawi, theres multiparty democracy with several political parties. But it is through their parties identity that their differences are displayed.
Monolithic identity as an approach to corporate identity. In this, same colours are used and the same logo is consistently applied to help tie all the products of a particular company together or party manifestos together.
Endorsed identity involves linking different products together with an endorsement, such as a company badge, trademark or symbol, e.g Toyota symbol, you have different sizes of Toyota but one company symbol.
Branded identity is adopted by many confenctionery and sweet manufacturers. This allows a company to capitalize on a market and helps to eliminate competitors.
Visual designs play a greater role in several aspects. It has the power to sustain customers of a particular company or disperse them.The same applies to a political party.
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