By Chief editor Korir, API
IN BUSINESS IN EUROPE WHILE AT THE SAME TIME PATRIOTICALLY MARKETING KENYA AS A TOURIST DESTINATION.
Every Christmas season many German towns arrange International Christmas Markets that last for three weeks to one month. They call them “WEIHNACHTSMARKT” and comprises of sellers from many nations of the world.
Selling African sculptures in Europe is something new for many business ventures. A company already in the field doing business in Germany must be appreciated for, not only being interested in promoting the business for gain, but also for spreading African culture through their trade and marketing Kenya’s tourism in the European continent.
This writer visited Munster, a city in West Germany where the Municipality had organised International Christmas Market days in this month of December, and while there came accross, a Kenyan company which was flourishing in the centre of it all – making heads turn in the market place, attracting christmas shoppers who wanted to purchase the African art in the names of Lions, Giraffes, handmade special earings and all other high-class beautifully handmade items.
CAXORINNE ventures is now making headway into many European countries in the heart of Europe.
The Kenya Ministry of Tourism should promote such independent companies because while they do private business, the companies like this one we encountered is also marketing Kenya as a tourism destination. The company had chosen to hang a Kenyan flag inside their store, a signal to christmas shoppers that the company is Kenyan. While at the store, this writer met with many shoppers who wanted to know more about Kenya from the company. Seemingly, they were happy to purchase hand-made art of many different types of animals found in Kenyan National Parks, and yet they were asking questions on how they can travel to Kenya and see the same animals “LIVE”.
The Ministry of Tourism should explore ways to work together with such companies for the benefit of the country’s tourism and its expansion.
For the benefit of our readers, African Press has now contacted email@example.com hoping to get more details on how the company plans to continue utilising their new-found international market connections and if they intend to continue promoting Kenya’s tourism, and if they also intend to partner with European companies in future to strengthen their activities.
While at the market-stand in the city, API wanted to interview the Company’s Managing Director Corinne (Kenyan lady), but was informed that she was on a marketing tour of Stuttgart City to strengthen new business connections.
Some of the Handcrafts made by Kenyans exhibited in Munster Christmas market – Germany in the month of December 2011. The exhibition ended on the 23rd of December. Many Europeans Nations were represented. Kenya had only one representant in the name of Caxorinne Ventures Ltd :